The New England Acura Dealers Association (NEADA) has been named the official automotive sponsor of this year’s Boston Marathon, which takes place in the US city on April 18. The car dealer’s sponsorship will extend to the Boston Half-Marathon and

BOSTON, Jan. 14, 2016 /PRNewswire/ — Today the New England Acura Dealers Association (NEADA) announced their participation as the official automotive sponsor of the 2016 Boston Marathon, Half-Marathon, and 5K at the 2016 New England International Auto Show. Leading up to

Tier10, a D.C.-based, full-service advertising agency specializing in automotive associations, was named in Inc. magazine’s 5000 Fastest-Growing Private Companies for the third consecutive year. Tier10 earned its spot on the list for achieving 135% growth over three years. The agency ranked 2,700

MINNEAPOLIS, July 31, 2015 /PRNewswire/ — The Greater Twin Cities Honda Dealers Association (GTCHDA) has selected Tier10 as its new agency of record. Tier10 was chosen based on its multi-channel and data-driven approach to marketing, and track record of facilitating enormous

The Gateway Acura Association (GAA), consisting of St. Louis-area dealerships Frank Leta Acura and Mungenast St. Louis Acura and Acura of Springfield, selected Tier10 as its new agency of record. “As an association, we were looking for an agency to

“In an industry that is 90% scripted, this 10% of ‘reality’ reflects more of our personalities, our team.” Tier10 received an ADDY® Award for its “Behind the Scenes in New York City with the All-New 2015 Acura TLX” video at the DC

Tier10’s first entry, the “Exit Sandman: The Life & Career of Mariano Rivera” infographic, was awarded a Platinum Hermes Creative Award in the Print Media category. Exit Sandman honors future Hall of Fame pitcher Mariano Rivera through a visual depiction of his

For years, American Honda did not mandate the formation of tier 2 marketing associations and instead only supported the groups that formed voluntarily. About two years ago, that changed. Honda now pools 1 percent per car into association funding and

CLEVELAND — When American Honda Motor Co. decided 18 months ago to fund marketing for regional dealer associations, members of the Northern Ohio Honda Dealers wanted to do more than echo the manufacturer’s advertising. That traditional regional, or Tier 2,

BOSTON, Jan. 7, 2015 /PRNewswire/ — The New England Acura Dealers Association (NEADA) will be extending their support for Boston Children’s Hospital (BCH) an additional two years to bring their total pledge to $1 million. “The support that the seven

The adage that success is about “location, location, location” certainly applies to Honda of Los Angeles. But that was difficult to see three years ago. The store, which is booming now, was boarded up and in bankruptcy court in 2011.