The Gateway Acura Association (GAA), consisting of St. Louis-area dealerships Frank Leta Acura and Mungenast St. Louis Acura and Acura of Springfield, selected Tier10 as its new agency of record.
“As an association, we were looking for an agency to take us to the next level in growth while showing our commitment to the innovation and luxury of the Acura brand,” said Tom Fogerty, association president and general manager of Mungenast St. Louis Acura.
“We want to convey the same dedication to quality and service we have always honored for our customers as our dealerships came together to form this association, ” added Steve Brown, general manager of Frank Leta Acura.
Tier10 will launch a fully integrated, multi-platform campaign for the GAA in the summer of 2015. Tier10’s campaigns have been featured in publications including the Wall Street Journal, New York Daily News and Autoblog.com.
“[The GAA] chose Tier10 for its multi-channel and data-driven approach to marketing. With [our dealership] outside of the St. Louis area, I’m excited to take advantage of Tier10’s tailored marketing approach,” said Lucas Heart, general manager of Acura of Springfield.
The GAA is the eighth automotive association that Tier10 provides full-service support. Since working with Tier10, the seven current automotive associations have increased their market share against competitors and are outpacing their respective brands in sales nationally.
“Tier10 has a track record of producing exciting, quality creative work and I’m just incredibly happy for the opportunity to offer our best to [the GAA]. We think they’re really going to like the places we can take them,” said Scott Fletcher, Tier10’s co-founder.
About the Gateway Acura Association:
The Gateway Acura Association consists of Frank Leta Acura and Mungenast St. Louis Acura in the St. Louis area, and Acura of Springfield in Springfield, Missouri. Frank Leta Acura has celebrated over 25 years in business, opening one of the original Acura dealerships in the country and earning the Dealership of Distinction honor 15 times. Serving the area since 1986, Mungenast St. Louis Acura is also one of the first Acura dealerships in the country, and received the Precision Team Dealer of Distinction 23 times. Acura of Springfield, part of the Jay Wolfe Automotive Group, serves the Springfieldarea and received the 2014 Dealership of Distinction Award. The Dealership of Distinction status is the most prestigious and coveted honor that Acura can grant to its dealerships. For more information, please visit http://www.gatewayacuradealers.com/