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Honda dealers are endorsing factory plans to increase spending next year for digital advertising. The plans were detailed at the 2014 Honda Dealer Advertising Conference held June 24-25 in Las Vegas, according to documents obtained by Automotive News. The dealers
Tier10 Case Studies: Get a deeper look into the challenges presented to Tier10, the solutions employed and the results of these campaigns. Paragon had an in-house ad agency that worked with 12 different companies to execute every part of their
After taking delivery of her torch-red 2014 Chevrolet Corvette Stingray Z51 at an Ohio dealership this month, Elizabeth Farrar had plenty of time to bond with it on the drive home. That’s because she lives in Meridian, Miss., more than
Mariano Rivera, considered one of Major League Baseball’s best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New
New advertising campaign for the New York market is part of a partnership that has contributed $800,000 to the legendary pitcher’s foundation. NEW YORK, Sept. 23, 2013 /PRNewswire/ — New York Yankees pitcher Mariano Rivera, who is in the final days
Paragon Honda and Acura had been consistently ranking in the top 50, 17th for Honda and 36th for Acura, but launched itself to the top position after transforming their service lane into a sales lane. Implementing a new marketing strategy
CHICAGO — Users of SOCIALDEALER’s web platform can now monitor and respond to what’s being said about their brand or store in real time. This new feature also is designed to allow dealers and OEM to do this across multiple
AUGUST 18, 2011 The release of the all-new 2012 Honda Civic marks the most important product launch in the history of American Honda. From first-time drivers to retirees, the iconic vehicle enjoys a wide demographic and multi-generational appeal. From a
