On March 24, Tier10 was named a gold winner for cinematography in the 2017 American Advertising Awards DC for web video “Rough World: Horse Thief Mile” featuring a day at the historic Willow Springs Raceway with RAUH-Welt BEGRIFF Porsches.
“Rough World: Horse Thief Mile” was recognized with a Gold ADDY Award in the Cinematography category in Elements of Advertising for Film & Video. Filmed in collaboration with Roads and Rides-RWB LA, Tier10 spent a day with four RAUH-Welt BEGRIFF Porsches on Horse Thief Mile, “a 1-mile (1.6 km) road course with 11 turns featuring major elevation changes, tight turns and canyon-like surroundings” located at Willow Springs Raceway in Rosamond, Calif.
As a Gold ADDY Award winner, Tier10’s “Rough World: Horse Thief Mile” will automatically advance to the District level competition, which includes Gold ADDY winners from New York, New Jersey, Pennsylvania, Maryland, and Washington, D.C. area ad clubs.
“Rough World: Horse Thief Mile” also earned a silver 2016 Davey Award in December 2016. In the past year alone, Tier10 has been the recipient of numerous awards for excellence in the advertising industry for their video creative, including the Muse Awards, Davey Awards, and Telly Awards. Tier10’s videos can be viewed on their Vimeo page, www.vimeo.com/tier10.
The American Advertising Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation (AAF), its chapters, and districts. With 40,000 entries nationwide, the ADDY® Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.
Tier10 is an award-winning advertising agency specializing in automotive dealer associations. Located near Washington, D.C., with offices in New York and Miami, Tier10 was one of Inc. 5000’s fastest-growing companies three years straight and debuted at number 26 on the Agency 100. For more information, please visit www.tier10.com