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Ad process evolves with pandemic – Automotive News

It was a hectic year on the marketing front, with agencies and automakers having to adjust to stunted travel, stringent testing and smaller crews on sets.

April 12, 2021 / Vince Bond Jr.

The pandemic turned some automotive ads into real family affairs.

Automakers have turned to a predictable blueprint over the years when pitching utility vehicles and minivans: bustling children in the back seat and happy parents up front taking them on an adventure.

In normal times, those were all actors only pretending to be related, but filming during a health emergency led advertising agencies to take a different approach.

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